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  • Writer's pictureImmersive Rumours

Holographic Elvis Presley immersive experience to open in London later this year

An immersive experience based on the life of Elvis Presley is set to open in London later this year. Produced by Layered Reality - creators of Jeff Wayne's The War of The Worlds: The Immersive Experience and The Gunpowder Plot - will debut Elvis Evolution in November 2024 at a Central London location.


Elvis looking into the camera with his head resting on the edge of a bed

Photo: Elvis Presley Enterprises LLC


While the real-life Elvis never performed on stage in the UK, the show will feature a concert experience where a life-sized digital Elvis will perform some of his biggest hits. It'll be preceded by a journey through his life - from Graceland, to New York and Los Angeles, before heading to Las Vegas - where he took up a seven-year residency between 1969 and 1976.


Layered Reality will bring Elvis back through AI and holographic projection, as well as augmented reality, live theatre and multi-sensory effects. To aid the creation of the show, the company have been given access to thousands of Elvis’s personal photos and hours of his home video archive to create new AI Elvis performances that have never been seen before.


Elvis disembarking a plane

Photo: Elvis Presley Enterprises LLC


Founder and CEO of Layered Reality Andrew McGuinness had this to say on the upcoming experience...

Elvis Evolution is a next-generation tribute to the musical legend that is Elvis Presley. Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it. It’ll be a memory-making experience that will be a bucket list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.

The experience will also feature an Elvis-themed bar and restaurant on site, with live music, DJs and performances. Set to debut in London, Elvis Evolution will later open in multiple cities around the world including Las Vegas, Tokyo and Berlin.


Photos: Elvis Presley Enterprises LLC


To find out more about the experience, and to get presale access before the general sale, visit layeredreality.com/elvis

 

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