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IMMERSIVE RUMOURS
Latest INTERVIEWS


Interview: Owen Kingston and Tom Black on Bridge Command Season 2
We sit down with Owen Kingston and Tom Black from Bridge Command to discuss the past, present and future of their immersive starship experience, which has now entered its second season.


Interview: Ariana Aragon and Mia Foster on Uncle Barry's Birthday Party
Ahead of their Edinburgh Fringe debut with Uncle Barry's Birthday Party, we caught up with Ariana Aragon and Mia Foster from UNCLE BARRY to discuss the show, the importance of interactive festivals like Side/Step and Voidspace Live, and how they first came to work together.


Interview: Yannick Trapman-O’Brien on Undersigned
Undersigned, a deeply personal, interactive psychological thriller for an audience of one by Yannick Trapman-O'Brien,, is making its international debut this summer with appearances in London and at the Edinburgh Fringe. Ahead of the show arriving in the UK, we caught up with Yannick to find out a bit more about it...


Interview: Secret Cinema's Matt Costain on Grease: The Immersive Movie Musical
We sit down with Secret Cinema's Senior Creative Director, Matt Costain, to discuss their much-anticipated return to London with Grease: The Immersive Movie Musical.


Interview: STOREHOUSE co-writers Katie Lyons and Rhik Samadder
Ahead of Sage & Jester's STOREHOUSE opening in Deptford next month, we spoke with two of the show's co-writers about creating this new large-scale immersive show.


IR at WXO Summit: Immersive Everywhere’s Neil Connolly on creating IP-based experiences
Neil Connolly is the Creative Director of Immersive Everywhere, who have previously adapated the likes of Doctor Who and Peaky Blinders into live experiences. Later this year, Immersive Everywhere will launch The Traitors: Live Experience. We caught up with Neil to discuss how Immersive Everywhere go about creating live experiences based on IP, and try to get an answer to one of the burning questions surrounding The Traitors: Live Experience.


Interview: Voidspace's Katy Naylor on Voidspace Live 2025
Ahead of Voidspace Live's return, we sat down with Katy Naylor, the founder of Voidspace, to discuss how the organisation first came to be, the success of last year's Voidspace Live, and what to expect from the 2025 edition of the interactive arts festival.


IR at WXO Summit: Phantom Peak's Nick Moran, Danny Romeo, and Jonathan Taylor
We caught up with Nick Moran (Creative Director), Danny Romeo (Experience Designer/Experience Director), and Jonathan Taylor (Head of Marketing) to discuss what makes Phantom Peak unique, the challenges and benefits of the show’s seasonal model, and the audience’s influence on the show’s design ahead of their new season, The Burning Blimp Festival.


IR at WXO Summit: Sam Shearman on Alcotraz, Moonshine Saloon, and Avora
We sit down with Sam Shearman to find out how Inventive Productions first came to be, how they approach creating their booze-filled immersive experiences, and what the future holds for the company as it rapidly expands.


IR at WXO Summit: SWAMP's Ollie Jones on creating immersive brand activations
We speak to Ollie Jones from SWAMP about their path to becoming a brand experience agency, and how that work sits alongside their Originals productions.


Interview: Nathan Ess on Muddled Marauders and Vegetables
We caught up with Nathan Ess, the creator of the underground immersive hit Vegetables, to discuss the show's inspiration and creation.


Interview: Sleepwalk Immersive's Sebastian Huang on the return of Bacchanalia
Ahead of Bacchanalia's highly anticipated return, we caught up with Sleepwalk Immersive's Artistic Director, Sebastian Huang.


Interview: Clemence Debaig on Unwired Dance Theatre's Where We Meet
We sit down with Clemence Debaig from Unwired Dance Theatre to discuss the technology, themes, and characters in Where We Meet.


Interview: Leo Doulton on The Uncanny Things Trilogy
We sit down with The Uncanny Things Trilogy creator Leo Doulton to discuss their fusion of immersive theatre and opera.


Interview: Steph Ricketts on DEATHCELL: Magenta
We sit down with Steph Ricketts from R Space Productions to discuss the upcoming immersive horror experience, DEATHCELL: Magenta


Interview: Morgan Howson and Abigail Smith on the magic and mystery of Rhythm&Ruse
We sit down with Morgan Howson and Abigail Smith of Rhythm&Ruse to discuss both the show's conception and the realities of producing.
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