The Hitchhiker's Guide to the Galaxy, which opens at Hammersmith's Riverstudio Studios later this month, is an immersive adaptation of Douglas Adams' classic five-part trilogy. Ahead of the show's opening, we spoke to Arvind Ethan David to find out more about why an immersive adaptation felt like the right format for the experience, how Arvind has balanced writing a show that appeals to both life-long and new fans, and where audiences can expect to find themselves once they'v

Ahead of The Nutcracker Noir's opening at Protein Studios in Shoreditch later this month, we sat down with Secret Theatre's Richard Crawford and choreographer Gary Lloyd to discuss their immersive adaptation of The Nutcracker, which is set to feature a cast made up of West End stars, alongside a menu designed by Fable + Feast's Jenny McNeill.

Ahead of Peter Broughton's one-audience member show Creature debuting at COLAB Invitation Theatre Festival, we sat down to discuss the show, their love of puppetry, and why Kermit has the power to make people cry.

We sit down with Owen Kingston and Tom Black from Bridge Command to discuss the past, present and future of their immersive starship experience, which has now entered its second season.

Ahead of their Edinburgh Fringe debut with Uncle Barry's Birthday Party, we caught up with Ariana Aragon and Mia Foster from UNCLE BARRY to discuss the show, the importance of interactive festivals like Side/Step and Voidspace Live, and how they first came to work together.

Undersigned, a deeply personal, interactive psychological thriller for an audience of one by Yannick Trapman-O'Brien,, is making its international debut this summer with appearances in London and at the Edinburgh Fringe. Ahead of the show arriving in the UK, we caught up with Yannick to find out a bit more about it...

We sit down with Secret Cinema's Senior Creative Director, Matt Costain, to discuss their much-anticipated return to London with Grease: The Immersive Movie Musical.

Ahead of Sage & Jester's STOREHOUSE opening in Deptford next month, we spoke with two of the show's co-writers about creating this new large-scale immersive show.

Neil Connolly is the Creative Director of Immersive Everywhere, who have previously adapated the likes of Doctor Who and Peaky Blinders into live experiences. Later this year, Immersive Everywhere will launch The Traitors: Live Experience. We caught up with Neil to discuss how Immersive Everywhere go about creating live experiences based on IP, and try to get an answer to one of the burning questions surrounding The Traitors: Live Experience.

Ahead of Voidspace Live's return, we sat down with Katy Naylor, the founder of Voidspace, to discuss how the organisation first came to be, the success of last year's Voidspace Live, and what to expect from the 2025 edition of the interactive arts festival.

We caught up with Nick Moran (Creative Director), Danny Romeo (Experience Designer/Experience Director), and Jonathan Taylor (Head of Marketing) to discuss what makes Phantom Peak unique, the challenges and benefits of the show’s seasonal model, and the audience’s influence on the show’s design ahead of their new season, The Burning Blimp Festival.

We sit down with Sam Shearman to find out how Inventive Productions first came to be, how they approach creating their booze-filled immersive experiences, and what the future holds for the company as it rapidly expands.

We speak to Ollie Jones from SWAMP about their path to becoming a brand experience agency, and how that work sits alongside their Originals productions.

We caught up with Nathan Ess, the creator of the underground immersive hit Vegetables, to discuss the show's inspiration and creation.

Ahead of Bacchanalia's highly anticipated return, we caught up with Sleepwalk Immersive's Artistic Director, Sebastian Huang.

We sit down with Clemence Debaig from Unwired Dance Theatre to discuss the technology, themes, and characters in Where We Meet.