Latest INTERVIEWS

The Key of Dreams is a 24-hour-long immersive experience that takes place at Treowen, a 17th-century manor house in Monmouthshire, Wales. The experience combines fine dining, puzzle and escape room elements, improvised interactive performance and branching narratives to create a one-of-a-kind, occult-infused immersive experience that's driven by the audience and their choices. We sat down with Lemon Difficult's Ivan Carić to discuss the show's design, audience agency and writ

Later this month, Chronic Insanity will take over all five floors of Nottingham's People Hall for Apple of Discord, a multi-hour, free-roaming immersive experience based around the wedding of Peleus and Thetis, which kick-started the Trojan War. Ahead of the show's opening, we caught up with Chronic Insanity's Artistic Director, Joe Strickland.

Studio Zweklos is a London-based performance studio working between immersive theatre, comedy, live art and nightlife culture. The collective was co-founded by performer and producer Theodora van der Beek, whose six solo shows have toured internationally, alongside immersive experience-maker Nathan Ess and producer/curator Morgan Brame.

We sat down with Phantom Peak's Co-Founder and Creative Director, Nick Moran, to discuss the show's new Westfield Stratford City venue, and what's in store for the townsfolk in Phantom Peak's final season at Canada Water.

Later this month, site-specific theatre company Dante or Die will begin a UK tour of I Do, their acclaimed production set across six rooms of a working hotel. We recently caught up with Terry O'Donovan and Daphna Attias, Dante or Die's Co-Artistic Directors, to discuss the return of I Do, their approach to creating site-specific work, and what the rest of 2026 has in store for the company.

The Hitchhiker's Guide to the Galaxy, which opens at Hammersmith's Riverstudio Studios later this month, is an immersive adaptation of Douglas Adams' classic five-part trilogy. Ahead of the show's opening, we spoke to Arvind Ethan David to find out more about why an immersive adaptation felt like the right format for the experience, how Arvind has balanced writing a show that appeals to both life-long and new fans, and where audiences can expect to find themselves once they'v

Ahead of The Nutcracker Noir's opening at Protein Studios in Shoreditch later this month, we sat down with Secret Theatre's Richard Crawford and choreographer Gary Lloyd to discuss their immersive adaptation of The Nutcracker, which is set to feature a cast made up of West End stars, alongside a menu designed by Fable + Feast's Jenny McNeill.

Ahead of Peter Broughton's one-audience member show Creature debuting at COLAB Invitation Theatre Festival, we sat down to discuss the show, their love of puppetry, and why Kermit has the power to make people cry.

We sit down with Owen Kingston and Tom Black from Bridge Command to discuss the past, present and future of their immersive starship experience, which has now entered its second season.

Ahead of their Edinburgh Fringe debut with Uncle Barry's Birthday Party, we caught up with Ariana Aragon and Mia Foster from UNCLE BARRY to discuss the show, the importance of interactive festivals like Side/Step and Voidspace Live, and how they first came to work together.

Undersigned, a deeply personal, interactive psychological thriller for an audience of one by Yannick Trapman-O'Brien,, is making its international debut this summer with appearances in London and at the Edinburgh Fringe. Ahead of the show arriving in the UK, we caught up with Yannick to find out a bit more about it...

We sit down with Secret Cinema's Senior Creative Director, Matt Costain, to discuss their much-anticipated return to London with Grease: The Immersive Movie Musical.

Ahead of Sage & Jester's STOREHOUSE opening in Deptford next month, we spoke with two of the show's co-writers about creating this new large-scale immersive show.

Neil Connolly is the Creative Director of Immersive Everywhere, who have previously adapated the likes of Doctor Who and Peaky Blinders into live experiences. Later this year, Immersive Everywhere will launch The Traitors: Live Experience. We caught up with Neil to discuss how Immersive Everywhere go about creating live experiences based on IP, and try to get an answer to one of the burning questions surrounding The Traitors: Live Experience.

Ahead of Voidspace Live's return, we sat down with Katy Naylor, the founder of Voidspace, to discuss how the organisation first came to be, the success of last year's Voidspace Live, and what to expect from the 2025 edition of the interactive arts festival.

We caught up with Nick Moran (Creative Director), Danny Romeo (Experience Designer/Experience Director), and Jonathan Taylor (Head of Marketing) to discuss what makes Phantom Peak unique, the challenges and benefits of the show’s seasonal model, and the audience’s influence on the show’s design ahead of their new season, The Burning Blimp Festival.