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Latest Reviews


The Paddington Bear Experience to offer Halloween trick-or-treat add-on this October
From Saturday 17th October to Sunday 1st November, families are invited to enjoy a limited-time Trick-or-Treat adventure at London’s award-winning immersive attraction, The Paddington Bear Experience, located at the iconic County Hall on the South Bank.


Review: GAWD v. The People at Lightroom
Following its run at the Cannes Film Festival earlier this year as part of the Immersive Competition, nilor's interactive courtroom dramedy GAWD v. The People arrives at Lightroom in King's Cross for a limited two-week run. Centred around GAWD, an omniscient AI judge with access to all of recorded history, the experience sees select audience members take on the role of defendants and attempt to justify humanity's continued existence against a parade of increasingly persuasive


Review: Peaky Blinders Underworld (London Bridge)
Peaky Blinders Underworld, which is located a stone's throw from London Bridge station, is an immersive experience inspired by the hugely popular BBC series. Made up of a fully operational recreation of the Garrison Tavern (which is free to visit) and an hour-long immersive experience set in and amongst Small Heath (which requires pre-booking), Peaky Blinders Underworld invites guests to dust off their flat cap and help bolster the Shelby family's position as Birmingham's mos


Review: Truthmachine by Counterpilot (Edinburgh Fringe)
Truthmachine, created by Australian collective Counterpilot, is an immersive social experiment in which an audience member is invited to take part in a lie detector test while a group of their peers look on and examine their physiological response to probing, and at times intrusive, questioning. Initially inspired by the first Trump presidency and the rise of fake news, Truthmachine looks to examine what we're willing to accept as fact and if such a thing can even exist in to


Review: A Foot is Not an Appropriate Prize for the Tombola (Edinburgh Fringe)
For local gossip Lydia - the protagonist of Dan McVey's A Foot is Not an Appropriate Prize for the Tombola - the discovery of a severed foot at the village fete is one of the most exciting things to ever happen in Greenwold. As a habitual nosy neighbour, she takes it upon herself to lead the investigation and, as is her civic duty as a parish councillor, question numerous residents on their recent whereabouts.


Review: BATSU! Presents GANBA!! (Edinburgh Fringe)
GANBA!!'s story revolves around the ninjas and ninjas-in-training of the Batsu Dojo, as they prepare to defend themselves against the evil Batsu no Akumav (Spirit of Punishment). Through a number of interactive challenges, the show's younger audience members (and occasionally, their grown-ups too) take on a series of light-hearted, comedic tasks.


Review: Don't Kill Daisy by Soleil Kohl (Edinburgh Fringe)
As anyone who's ever experienced the drive back from Glastonbury on a Monday lunchtime can tell you, the worst part of going to a festival is the journey home. For Daisy, the protagonist of Soleil Kohl's interactive choose-your-own-adventure Don't Kill Daisy, this fact is taken to an extreme, as they find themselves in a time loop, doomed to repeat their trek home from Burning Man over and over again while being relentlessly pursued by a fedora-wearing Bad Guy.


Review: exit strategy's How to Win A Gameshow (Edinburgh Fringe)
In the opening moments of exit strategy's wonderfully stressful How to Win a Gameshow, the full legal name of an audience member is read aloud by the show's host (Marykate Glenn), and they're invited to the stage. How their name was found and why they were chosen is unknown.


Review: The Van Gogh Shogh by Donna Oblongata (Edinburgh Fringe)
Renowned painter Van Gogh stumbles into an immersive experience of his artwork in Donna Oblongata's interactive clown show, The Van Gogh Shogh, which is at Edinburgh Fringe until 30th August 2026.


Review: Jill's Tupperware Party by Asparagus Mousse (Edinburgh Fringe)
Interactive comedy-horror Jill's Tupperware Party, which runs at Underbelly Cowgate until 30th August, was one of our most highly anticipated shows heading into Edinburgh Fringe this year, in large part due to the pedigree of the show's creative team. Coral Bevan, Ricky Hunt and David Alwyn - working here as Asparagus Mousse Productions - all have extensive experience in interactive and immersive theatre, and have worked on shows for the likes of Secret Cinema and The Lost Es


Review: DeepFake by 404 Theater (Edinburgh Fringe)
404 Theater's DeepFake, which runs at Underbelly Cowgate until 30th August, is an immersive theatre show designed for one audience member at a time. As part of the show, they take on the role of Alex Doe, the Head of Public Relations for MirrorMind - a tech company on the verge of launching a revolutionary new AI product that allows users to create their own deepfake content.


Review: Secret Cinema's Grease The Immersive Movie Musical (2026)
Rydell High School has traveled from the American 50’s to give immersive theatregoers a taste of the malted and sugar-coated past, complete with hair grease, lindy hops, and leather jackets in Secret Cinema’s remount of Grease. And while there is no doubt that the energetic approach to this classic musical is a toe-tapping crowd-pleaser, a lack of attention to the company’s immersive roots leaves the audience feeling Alone at the Drive-In.


Review: The Timewalk Exhibition
The Timewalk Exhibition, produced by Türkiye-based DEM Museums, is the company's debut immersive exhibition in the UK. Running at Immerse LDN below Excel London until 30th September 2026, the 60-minute-long experience invites guests to step back in time and learn about ancient civilisations through 360° projections, spatial sound and cinematic storytelling.


Review: Table for Two by Jack Kenyon Magic
Table for Two, which has been created by Magic Circle member Jack Kenyon and his long-time partner, Isabelle Dooley-Carmichael sees Kenyon attempts to right the wrongs of past relationships while trying to impress his latest date, who is chosen at random from the audience and remains on stage for the show's duration, with feats of magic.


Review: BuzzAttack (London)
BuzzAttack is an interactive game show experience inspired by the likes of The Price Is Right, Jeopardy! and The Weakest Link. Across 60 minutes, groups of up to 12 people compete against each other across ten rounds of multiple-choice questions and mini-games in a TV studio-inspired set, complete with a large spinning wheel, smoke machines, and dynamic lighting.


Review: Smithsonian Starstruck at Science Museum
Smithsonian Starstruck is a brand-new immersive VR experience produced by the US-based Smithsonian Institute and Fever. Based on real astronomical data gathered from the Smithsonian Astrophysical Observatory, the 40-minute-long experience has groups of up to six people at a time exploring the outer reaches of the cosmos and witnessing solar flares, black holes and far-off stars up close.
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