Race Across The World - The Experience London to launch a festive race through the West End

Image: CityDays/Race Across The World: The Experience

This autumn, CityDays will be adding a touch of festive magic to its popular adventure game with the launch of a brand-new route for Race Across the World: The Experience London. Building on the huge success of the original, the second route introduces new hidden gems of the city, exciting new gameplay, and a seasonal twist to celebrate the winter months.

Based on the hit TV series from Studio Lambert, part of All3Media, the experience invites players to live out their Race Across the World dreams as they navigate the city, make strategic decisions, manage a tight budget, and race against the clock - this time with a touch of winter magic. Along the way, teams will uncover secret treasures, embrace the seasonal spirit, and work together to triumph in a race like no other.

Creatively designed to capture the sights, sounds, and spirit of London in the colder months, the new route takes participants on a 4-5 km race through a fresh corner of the capital, winding through twinkling streets and lively neighbourhoods. From November, players will uncover seasonal highlights, including dazzling shopfronts and glittering street displays, cosy cafés, bustling markets, welcoming pubs, and partner venues offering exclusive discounts, perfect for warming up with a glass of mulled wine or hot chocolate, enjoying a festive treat, or planning their next move.

Photo: Jamie Davies

At each stage, local characters guide teams through escape room–style puzzles that are both physical and mental, challenging participants to think on their feet, collaborate, and unlock the next leg of the race. Alongside the updated gameplay comes a fresh approach to budget management, with new ways to earn extra funds as the race unfolds, adding an extra layer of strategy to the adventure.

As with the existing route, teams are scored on both their time and remaining budget, with live leaderboards tracking the top performers of the day and week. Whether racing to win or simply soaking up a new side of London, this new experience offers a unique and thrilling way to explore the city.

Tom Rymer, founder of CityDays, said:

We’re incredibly excited to introduce a brand-new route for Race Across the World: The Experience. It’s a fresh challenge for fans and newcomers alike, combining physical puzzles, a brand-new part of London, and an extra layer of festive atmosphere for the winter months. It’s the perfect mix of adventure, strategy and seasonal fun.

With these two exciting routes across London, Race Across the World: The Experience London gives friends, families, and colleagues even more opportunities to explore the city in a fun and challenging way. From ice-skating rinks and festive light installations to historic squares adorned with seasonal displays and pop-up winter villages, the adventure is full of winter magic and hidden discoveries waiting around every corner.

Whether a long-time Londoner or visiting for the holidays, this limited-edition experience reveals secret treasures around every street and captures the magic of the city at its most festive.

Click to read our review of Race Across The World: The Experience (London)

---

For more information and to receive the latest updates and ticket information, sign up via the official website at raceacrosstheworldexperience.com/london-west-end