Secret Cinema to open permanent venue in Greenwich Peninsula later this year

Image: Studio DJL & Dale Croft

Greenwich Peninsula is set to become the long-term home of Secret Cinema, as the global immersive entertainment company lays out plans for a proposed flagship venue in the heart of the riverside neighbourhood, opening in late 2026.

Already home to The O2 and Design District, and attracting more than 24 million visitors annually, Greenwich Peninsula continues to evolve as a riverside destination for culture and entertainment. Secret Cinema’s plans for a long-term home for up to 10 years at Greenwich Peninsula represent the next step in the Peninsula’s continued growth.

For over 18 years, Secret Cinema has produced some of the world's most iconic immersive experiences and reignited fandom for more than 1.5 million people worldwide. With more than 60 immersive experiences in temporary locations from London to Shanghai, now, subject to planning permission, there is an opportunity to deliver a long-term, fit-for-purpose premises at Greenwich Peninsula.

In its new flagship home in one of London’s most iconic riverside locations, Secret Cinema will transport fans beyond the big screen to live out their favourite movies and cultural moments with the delivery of a bespoke world-class venue.

From the production company behind the sold-out smash hit, Grease: The Immersive Movie Musical, and the pioneers of transformative experiences including Star Wars: The Empire Strikes Back, Dirty Dancing, Stranger Things and Casino Royale, Secret Cinema brings high-end, fully immersive, living world experiences synonymous with the entertainment world's greatest titles to life for audiences to enjoy.

Image: Studio DJL & Dale Croft

A short walk from North Greenwich station and set along the Thames, the plans would see the venue become a destination for immersive theatrical experiences, attracting Londoners and visitors from across the UK and beyond. Surrounded by a thriving 150-acre riverside neighbourhood – including Canteen Food Hall & Bar, Firepit Art Gallery, a free public art trail and Design District – Secret Cinema will join the Peninsula’s growing cultural and creative offer.

The Peninsula is also home to more than 6,000 residents, 180 businesses, bars, cafes and restaurants, and London's only rooftop basketball court. Greenwich Peninsula is being developed by Knight Dragon, in partnership with the Greater London Authority.

Merritt Baer, Artistic Director & Producer of Secret Cinema, said:

Greenwich Peninsula is the perfect location for Secret Cinema’s long-term flagship home. We are committed to bringing world-class immersive experiences to London audiences and are thrilled to work with local businesses and partners to make this happen. Secret Cinema is a curator of lasting memories and epic experiences, trailblazing the future of entertainment. We are looking forward to breaking ground on this venue and continuing to bring entertainment's most loved stories to life.

Laura Flanagan, Director, Greenwich Peninsula, said:

Secret Cinema’s plans for a long-term flagship home at Greenwich Peninsula reflect the momentum of this riverside neighbourhood as a place to experience world-class culture and entertainment. We’re proud to see another ambitious, globally recognised brand choose Greenwich Peninsula for its next chapter and look forward to the energy it will bring to the neighbourhood.