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FRAMELESS to debut new immersive exhibition featuring portraits of Amy Winehouse and Nelson Mandela this May

  • Writer: Immersive Rumours
    Immersive Rumours
  • 24 hours ago
  • 3 min read
People in a dark room watch large blue-lit projections of a woman seated, creating a contemplative and immersive experience.

Photo: David Parry / FRAMELESS

NPG x131006 Amy Winehouse by Mischa Richter, 24 July 2006 © Mischa Richter


This May, FRAMELESS, the UK’s largest immersive art experience, will open its latest limited run residency, Stories – Brought to Life, featuring portraits from the National Portrait Gallery’s Collection.


During the captivating 15-minute immersive experience, visitors will be transported into an intimate world where the sitters’ stories vividly come alive.


Exploring the fascinating lives of some of the most iconic faces from the National Portrait Gallery’s Collection, the stories of these cultural icons, past and present, unfold in an unforgettable journey that fuses the best of art, technology and powerful human storytelling.


The limited-run residency in FRAMELESS’ Blank Canvas Gallery features Queen Elizabeth II, Nelson Mandela, William Shakespeare, Amy Winehouse and Malala Yousafzai. Included within the standard FRAMELESS entry ticket, the Experience invites visitors to step into some of the stories that form part of the National Portrait Gallery’s Collection in a truly immersive experience.



A child and adult stand in front of a large black-and-white photo display of a serious elderly man. The room is dimly lit, creating a contemplative mood.

Photo: David Parry / FRAMELESS

NPG x128760 Nelson Mandela by Jillian Edelstein, 6 February 1997 © Jillian Edelstein


The FRAMELESS team has worked closely with the expert curators at the National Portrait Gallery to tell the authentic, inspiring stories of some of its most loved sitters. The experience brings together a rich tapestry of media, from archival content and photography to excerpts from powerful speeches and original animation.


The new experience celebrates the power of portraits to tell stories we can all connect with, offering an immediate and deeply human connection to the artworks through the emotions and experiences of real people.


As part of FRAMELESS’ mission to create new ways of experiencing art, Stories - Brought to Life uses new technology to bring visitors closer to the action, encouraging wider engagement with art and culture.


The experience will open to the public on 21st May and run until 12th September at FRAMELESS London and free access is included with all standard tickets to the immersive art experience when Blank Canvas is open to the public.


Two people silhouetted in front of a large black-and-white portrait of a crowned woman in a dark room with colorful light accents.

Photo: David Parry / FRAMELESS

NPG x37867 Queen Elizabeth II by Dorothy Wilding, 15 April 1952 © National Portrait Gallery, London


FRAMELESS, located at Marble Arch in London, opened in 2022 as the capital’s first permanent immersive art experience. Spanning over 30,000 square feet, its four multi- award-winning Galleries bring world-renowned artworks by artists including Monet, Van Gogh, Dali, Canaletto and Rembrandt to life, in breathtaking new ways.


Working with Cinesite, its BAFTA-winning official production partner, FRAMELESS uses cinematic visual effects and harnesses digital technology to reimagine the world’s greatest masterpieces at an extraordinary scale. Accompanied by a powerful, emotive original score the result is a deeply immersive journey that invites visitors to see and feel more from the art than ever before.


Each of FRAMELESS’ four Galleries offers a distinct and captivating experience, combining hypnotic visuals with a dazzling score. Beyond Reality explores Surrealism, transporting visitors into dreamlike worlds where they experience otherworldly masterpieces, through the use of wrap around projection and mirrored surfaces.


Colour in Motion celebrates Impressionism, through motion tracking technology which transforms iconic masterpieces into their individual brushstrokes, in an interactive and playful way, inviting visitors to step inside and engage with the art. Inspired by the beauty of our planet, The World Around Us immerses visitors in stunning 360-degree landscapes through six-sided projection, beautifully bringing to life some of the greatest masterpieces of all time. The Art of Abstraction guides visitors through a maze of colour, shape and form to discover the pioneers of abstract art in an ever-shifting sensory experience.


Stories - Brought to Life runs at FRAMELESS from 21st May to 12th September 2026. Tickets to FRAMELESS are priced from £27.50 for Adults and £18 for Children. For more information and to buy tickets visit frameless.com

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