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exit strategy's How to Win a Gameshow to debut at Edinburgh Fringe

  • Writer: Immersive Rumours
    Immersive Rumours
  • Jun 12
  • 2 min read
Man in a blue shirt speaks on a dark stage while a blue-wigged performer holds a microphone before a projector screen; audience watches.

Photo: exit strategy


New York City-based performance collective exit strategy will debut their first full-length work, exit strategy presents HOW TO WIN A GAMESHOW at theSpace UK (Niddry Lower and Venue 45) between the 7th and 23rd August 2026 as part of the Edinburgh Fringe.


Meet Graham! Graham has been the star contestant of a popular gameshow for either 3 or 327 days. At least that’s what they tell him. Led by a series of violently charming hosts, Graham and the audience compete in EXTREMELY FUN and MYSTERIOUS games.


The tasks are invasive, the stakes seemingly high, and the audience increasingly implicated. Part performance art, part improv show, part social experiment, How to Win a Gameshow blurs the line between performer and audience, rendering everyone subject to scrutiny by an ever-present, controlling, overarching force.


How to Win a Gameshow is an exploration of our own capacities for complicity under observation; of our impulses as a group and as individuals; and of our presumed anonymity in theatrical, social, and technological space.


exit strategy’s work pursues a state of primal, kinetic presence in performers and audience alike-often blurring the line between the two and challenges the expectation that audience members can ever be passive observers in theatrical space. Their work stands in direct contrast to film, social media, and all technologies of surveillance capitalism that encourage people to think of themselves as compliant consumers of art, and they ground their research interests in themes of surveillance, conformity, discomfort, danger, humour, cruelty and our ability to hold all of these realities simultaneously as one. 


How to Win a Gameshow was developed in residency at Triplets Amsterdam in the Netherlands with support from 4bid Gallery at Ot301 in Amsterdam, Target Margin Theater in Brooklyn, and CultureLab LIC in Queens.


The production is made possible with the generous support of Triplets Amsterdam, 4bid Gallery at OT301, Target Margin Theatre, and CultureLab LIC.


exit strategy's How to Win a Gameshow runs at Lower Theatre at theSpace @ Niddry St (Venue 9) between 7th and 15th August, and Venue 45 at theSpace @ Venue 45 between 17th and 22nd August 2026. For more information and to book tickets, visit edfringe.com



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