Balloon Museum's EUPHORIA - Art is in the Air comes to Immerse LDN this October
The interactive contemporary art exhibition arrives in London later this month, bringing together large-scale works by more than 10 international artists.
Image: Balloon Museum
Balloon Museum presents EUPHOЯIA – Art is in the Air will open at Immerse LDN, ExCeL London on 24th October 2026. Bringing together large-scale installations by leading international artists including A.A. Murakami, Alex Schweder, Camille Walala, Cyril Lancelin, Hyperstudio, Karina Smigla-Bobinski, Martin Creed, Rub Kandy, and SpY, EUPHOЯIA explores air as both artistic material and language, placing participation, perception and the relationship between audience, artwork and space at its centre.
Combining contemporary art with an imaginative and playful experience for audiences of all ages, the exhibition invites visitors to explore, interact and see the familiar in unexpected ways.
Founded in Italy and conceived and produced by Lux Entertainment, Balloon Museum is an international interactive contemporary art project bringing together exhibition-making, large-scale installations and new artistic commissions. Since its creation in 2021, the project has collaborated with more than 60 artists, supporting the development of new works by commissioning and co-developing with artists, including the creative, technical and production support behind the realisation of large-scale installations.
Across its productions, including Pop Air, Let’s Fly, EmotionAir and EUPHORIA, Balloon Museum has developed an ongoing exploration of air and inflatable materials as a contemporary artistic language.
Through large-scale installations and new artistic commissions, the project examines how these materials can be used to explore space, perception, movement and participation, creating new relationships between contemporary art, audiences and their surroundings.
Photo: Martin Creed - Work No. 3883: Half the air in a given space
Developed around the premise 'Art is in the Air,' EUPHOЯIA examines air not simply as a physical element, but as an artistic language in its own right. Through imaginative encounters, the exhibition invites audiences to experience contemporary art through movement, discovery and experimentation.
The project challenges the traditional separation between artwork and audience, placing participation and discovery at the centre of the encounter. Visitors move beyond the role of spectator, entering into a direct relationship with the works, their materials and the spaces they occupy.
Inflatable material - often associated with the imagery and visual language of childhood - is reconsidered as an expressive medium capable of addressing transformation, perception, our relationship with space and new possibilities within contemporary artistic practice.
Photo: Hyperstudio
Throughout EUPHOЯIA, the ephemeral is placed in dialogue with the tangible. Air gives volume and form to the works while remaining invisible itself, allowing artists to investigate presence and absence, weight and lightness, movement and stillness, and the shifting relationship between bodies and their surroundings.
The name EUPHOЯIA itself reflects the spirit of the project, with its final three letters evoking the element that brings the artworks to life: air.
Roberto Fantauzzi, CEO and Founder of Lux Entertainment, comments:
Bringing EUPHORIA to London marks a new chapter in the journey of Balloon Museum. It is a project that reflects the evolution of our vision, creating an increasingly direct dialogue between art, space and the public. With its extraordinary cultural and creative energy, London is the ideal place for this next step and to offer audiences an experience that brings together international artists, different languages and new perspectives.
Valentino Catricalà, curator of EUPHOЯIA – Art is in the Air, adds:
We live in an age in which inflatable art has become a familiar presence, at the intersection of entertainment, design, and architecture. Through this exhibition, it is reinterpreted in a new light: as a form of visual art that offers a critical perspective on a society undergoing profound transformation.
Photo: SpY's Ovoids
Artwork Highlights
Martin Creed’s iconic Work No. 3883: Half the air in a given space fills a room with hundreds of balloons, transforming a familiar space and challenging visitors’ perception of scale, movement and their surroundings. A.A. Murakami’s New Springcreates a dreamlike scene inspired by the fleeting beauty of cherry blossom, with delicate forms that appear, float and disappear.
Participation is central to Karina Smigla-Bobinski’s work. In ADA (inspired by Ada Lovelace), visitors set a helium-filled sculpture in motion, leaving charcoal marks across the surrounding surfaces and creating an ever-evolving artwork. In Kaleidoscope, their interaction generates constantly changing combinations of colour, placing the audience at the centre of the work.
Multidisciplinary creative studio Hyperstudio presents four works exploring movement, play and perception. 10 Agosto is a kinetic installation inspired by Italy’s Night of San Lorenzo, inviting visitors into a dreamlike landscape of light and movement. Invisible Ballet transforms a swirling vortex of balloons into an unexpected choreography, while HAHArena turns inflatable letters into an exploration of language and form. Their fourth work creates an ever-changing spatial landscape, allowing audiences to interact with their senses.
Humour and surprise come to the fore Rub Kandy’s The GINJOS, which brings a surreal edge to the exhibition, while Cyril Lancelin creates a world of bold geometric forms. SpY’s kinetic installation Ovoids explores movement through a hypnotic arrangement of suspended forms, while Alex Schweder uses air to explore love and connection through an installation that appears to breathe. Camille Walala brings her distinctive visual language to the exhibition, transforming architectural forms through bold colour, pattern and playful geometry.
Balloon Museum will open on the 24th October at Immerse LDN near Custom House station. Tickets are priced from £26.00 per person. For more information and to book tickets, visit balloonmuseum.com
