Latest News, Reviews and Interviews

A new large-scale immersive VR expedition is set to bring visitors back in time to the golden age of medieval Carcassonne, the largest fortified city in Europe.

With over 3.5 million visitors having already attended in Brazil, Mexico, Spain and Belgium, Mundo Pixar has now arrived in the UK. Set within a custom-built venue a stone's throw from Wembley Stadium, the self-guided walkthrough exhibition contains 13 immersive sets depicting scenes from classic Pixar movies and includes over 25 life-sized sculptures, with fan favourites like Woody, Buzz Lightyear, Dory, and Nemo all featured.

The global phenomenon Mundo Pixar Experience has officially opened in London today, bringing the largest immersive Pixar exhibition on Earth to the UK for the very first time. Now open in a spectacular purpose-built venue in Wembley Park, this landmark attraction invites families, film fans and Pixar lovers of all ages to step inside the movies that have shaped generations.

Following the success of the multi-sensory masterpiece The Summer Palace, acclaimed digital artist Agustín Vidal Saavedra returns to Outernet today with his most ambitious project to date: The Intelligence Garden. Through spectacular visuals on Outernet’s free, 4-storey high, 16k screen surface screens, The Intelligence Garden guides audiences on a journey from simple, early forms of intelligence to human consciousness, framing intelligence as an emergent property of complex

From races across the city against the clock and open-world towns obsessed with platypuses to expeditions into the darkest depths of Peru, here are our recommendations for the best family-friendly immersive experiences in London this half term...

Lightroom have confirmed details of a groundbreaking show, David Bowie: You’re Not Alone, which will transport visitors into the iconic performances and creative mind and spirit of one of the world's most visionary and influential artists. Featuring the artist as its sole voice, David Bowie: You’re Not Alone is both a multimedia spectacle and an intimate and revealing self-portrait.

This March, Cleopatra: The Experience will make its UK debut and open its doors at Immerse LDN, Excel London Waterfront, for a strictly limited 15-week run. Covering 3,000 square metres and featuring nine interactive galleries, this unique experience takes visitors on a captivating journey through Ancient Egypt as they discover the reign of Cleopatra, her story and the legacy she left behind.

With The Great Undoing, Phantom Peak offers up a conclusion to its time in Canada Water that stands comfortably alongside the show's strongest seasons. It's no secret that the show's approach to storytelling has always been ambitious and self-assured, with it constantly reinventing itself season after season, but to see the show's writing team bring three-and-a-half years' worth of stories to a conclusion with such confidence still feels miraculous.

Some of the world’s most innovative and ambitious artworks will go on show at the Wales Millennium Centre as part of the first-ever ANNWN Prize exhibition, running from 27th May to 26th June 2026. The first global award celebrating excellence in immersive storytelling, the Annwn Prize’s inaugural shortlist features four groundbreaking works from France, Greece, the UK and the USA, each pushing the boundaries of how stories can be experienced.

Charlie MacRae-Tod will take on the mantle of performing as Orestes in Witness’s UK debut production of Ritual at COLAB Tower this February.

Apple of Discord is the latest immersive production from the pioneering and critically-acclaimed theatre company Chronic Insanity, based in Nottingham. Artistic Director Joe Strickland aims to provide an experience that rivals the production values of London-based immersive shows from companies like Punchdrunk, but with affordable ticket prices and will have local performers at the heart of the magic.

As part of 2026's From Home Fest, and fresh off the back of winning an IndieCade award, cirqueSaw's rat-focused production labRats returns following previous work-in-progress performances across 2024 and 2025. In this browser-based remote performance, audience members take on the role of numbered laboratory rats and complete a series of cognitive tests to both earn treats and avoid 'the zappies'

Set to run at The Drayton Arms Theatre on Old Brompton Road from 16th to 22nd February 2026, The London Lovecraft Festival returns for its sixth edition and this year will feature five interactive shows.

We sat down with Phantom Peak's Co-Founder and Creative Director, Nick Moran, to discuss the show's new Westfield Stratford City venue, and what's in store for the townsfolk in Phantom Peak's final season at Canada Water.

Phantom Peak, the leading open-world immersive experience, has announced that it will open a new venue in London’s Westfield Stratford City in Summer 2026. First launched in 2022 at Canada Water, Phantom Peak has since welcomed over 160,000 visitors with a high 25% repeat rate and received critical acclaim from press outlets and overwhelmingly positive guest reviews.

This March, Vikings: The Immersive Experience, a revolutionary new immersive, educational and historical exhibition that goes beyond the battlefield and Vikings TV shows, will open at Dock X in Canada Water. The experience will give visitors an unprecedented deep dive into the lives of the Viking world’s most formidable family: King Ragnar Lodbrok, the wise Queen Kraka (Aslaug), and their world-conquering sons - Ivar the Boneless, Bjorn Ironside, Hvitserk, and Sigurd Snake-in