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Latest News, Reviews and Interviews


Guide: Edinburgh Fringe's Best Immersive Shows (2025)
Spreadsheets at the ready! Edinburgh Fringe 2025 is nearly upon us. Here are our recommendations for the most best interactive and immersive shows playing in the Scottish capital this August.


Danny Romeo to host immersive theatre intensive workshop at Theatre Deli this summer
Danny Romeo (Experience Director at Phantom Peak and Founding Director of Ludens Theatre Company) is set to host an immersive theatre intensive workshop this summer, designed to teach aspiring immersive creators, designers, directors, and performers how to create their own work and carve a path for themselves within the immersive industry.


Review: STOREHOUSE by Sage & Jester
This large-scale immersive show from Sage & Jester is visually stunning, but buckles under the weight of an underdeveloped narrative.


Dexter: The Experience coming to London this July
To celebrate the launch of the new Paramount+ series, fans are invited to step inside the mind of TV's most iconic antihero with Dexter: The Experience.


Interview: Secret Cinema's Matt Costain on Grease: The Immersive Movie Musical
We sit down with Secret Cinema's Senior Creative Director, Matt Costain, to discuss their much-anticipated return to London with Grease: The Immersive Movie Musical.


Review: Jurassic World: The Experience (London)
This interactive experience, based on the multi-billion-dollar franchise, lets visitors get up close and personal with over a dozen dinosaurs from the Mesozoic Era.


Review: Squid Game: The Experience (London)
This entertaining but flawed interactive adaptation of the smash-hit Netflix series arrives in London, giving visitors the chance to step into the world of Squid Game.


First Look: STOREHOUSE by Sage & Jester
Production images have been released for Sage & Jester's STOREHOUSE, which opens in Deptford on 4th June 2025. The show invites audiences to step into a world where humanity's stories have been carefully archived since 1983, at the dawn of the internet.


Review: Phantom Peak's The Burning Blimp Festival (Summer 2025)
With the Burning Blimp Festival, Phantom Peak once again proves why they're the best immersive experience this side of the Ridge.


Interview: STOREHOUSE co-writers Katie Lyons and Rhik Samadder
Ahead of Sage & Jester's STOREHOUSE opening in Deptford next month, we spoke with two of the show's co-writers about creating this new large-scale immersive show.


Review: Jury Games (The Trial of Harry Briggs)
This interactive crime-solving experience delivers twists and turns, mountains of detailed evidence, and a complex narrative over the course of 90 minutes.


Secret Cinema reveal first look at Grease's choreography with new video
Ahead of Grease: The Immersive Movie Musical opening at Battersea’s Evolution, London on 1st August 2025, double Tony Award-nominated choreographer Jennifer Weber has been in the UK workshopping the all-important movement of the show, blending iconic steps with hip-hop and a fresh flair for Secret Cinema’s newest production, which is presented in partnership with TodayTix.


Punchdrunk Enrichment announce new Christmas show, Fireside Tales
Punchdrunk Enrichment (Enitan’s Game, The Lost Lending Library) have announced a brand-new show for Christmas. Fireside Tales, written and directed by Steve McCourt, is an enchanting interactive adventure for children aged 7-11 and their grown-ups, running at Punchdrunk Enrichment Stores in Wembley Park, Brent, from 6 December 2025 to 4 January 2026.


IR at WXO Summit: Immersive Everywhere’s Neil Connolly on creating IP-based experiences
Neil Connolly is the Creative Director of Immersive Everywhere, who have previously adapated the likes of Doctor Who and Peaky Blinders into live experiences. Later this year, Immersive Everywhere will launch The Traitors: Live Experience. We caught up with Neil to discuss how Immersive Everywhere go about creating live experiences based on IP, and try to get an answer to one of the burning questions surrounding The Traitors: Live Experience.


Review: Race Across The World - The Experience
This London-based experience, based on the hit BBC series, has racers set off on a city-wide foot adventure against the clock to uncover some of the city's best hidden spots.


Interview: Voidspace's Katy Naylor on Voidspace Live 2025
Ahead of Voidspace Live's return, we sat down with Katy Naylor, the founder of Voidspace, to discuss how the organisation first came to be, the success of last year's Voidspace Live, and what to expect from the 2025 edition of the interactive arts festival.
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